There are a lot of voices speaking out about corporate social responsibility today. That's a good thing; it indicates a growing awareness of business's ability to create impact-both positive and negative-in our world. More good news is the fact that behind the voices there are real, measurable, laudable efforts being made by companies around the globe to be better citizens, to increase their positive impact, mitigate the negative and help solve the  problems that plague our society and environment.

Corporate social responsibility has become such an integral part of business, in fact, that we've all got it down to a science. We know which standards we're supposed to follow and what codes we must adhere to in order to earn our label as a "good corporate citizen." What was once foreign territory, creating partnerships and developing programs to meet the needs that exist beyond our business walls, is a place we've grown quite comfortable.